The Value of Sub-Zero Refrigeration

by Bob Kardos

Why is Sub-Zero so Expensive?

Sometimes a customer will come in and comment about the prices of some of our premium appliances, especially refrigerators. Built-in refrigerators from brands like Sub-Zero can cost 2 to 3 times as much as a typical freestanding unit. Why? There are several reasons for the added cost of Sub-Zero refrigerators. The reasons people are willing to pay this premium can be summarized in one word: Value.

What Do We Mean by Value?

Sub-Zero fridges are a strong value when you consider two important factors: Reliability and food preser- vation. Simply put, Sub-Zeros are designed, engineered and built to last longer and to keep your food fresher and longer than an ordinary fridge.

Reliability - Built to Last

Since 1945, Sub-Zero has established an unsurpassed reputation for quality and reliability. Built to last, Sub-Zeroes are designed to last 20 years on average. We often are replacing units that are 25 and even 30 years old. This reliability, combined with an industry best 12 year warranty (sealed system), makes these products a smart money purchase for those who don't want to waste money repairing or replacing their refrigerator every 7 to 10 years.

Food Preservation - The Key to Saving Money

Obviously, all refrigerators are built to keep food fresh and prevent spoilage and waste. They are not all created equal. Sub-Zero refrigerators are specifically engineered to not only keep your food at the ideal temperature and humidity, they will maintain the freshness of your food longer than an ordinary fridge. Their refrigerators come with two compressors, one for the fridge, the other for the freezer. This allows their units to keep your freezer cold and dry (minimizing freezer burn) and your refrigerator to stay cool and moist (preventing food from drying out or wilting). It also features a NASA designed filtration system that replenishes the air every 20 minutes while eliminating bacteria, odors, and microscopic contaminants. That means food will stay fresher for a longer period of time. This results in a tremendous annual savings. No more throwing away hundreds of dollars in food that spoiled too soon or frozen goods that became crusted in ice resulting in freezer burn. Even if you threw out $10 a week of spoiled food, you could save $500 or more per year with a Sub-Zero. Over the fridge's lifespan, that could be a savings of over $10,000.

Money Well Spent

In Short, Sub-Zero refrigerators are built to last, and built to save you money by preserving your food better and for longer. While a significant initial investment, they easily justify their cost by saving you money unlike any other brand of refrigerator on the market.